According to a study released in today's MarketingFame, sales professionals find good PR more helpful in closing sales than marketing efforts. Interesting, considering my recent post about tracking leads via PR. Here's Madame Hollands brief on the subject:
Marketers -- if you want to really impress your sales department, perhaps the answer is adding more PR to the mix. Although this survey was conducted by a PR firm (who you might guess has some stake in the matter), we think the results are worth noting.
Turns out sales pros are much more likely than marketers to rate PR as being very helpful for shortening sales cycles, impressing prospects, and even generating new leads.
I'd love to hear the DG sales team's thoughts on this. Anthony, care to comment?
Here's the link to the MarketingSherpa report, BTW. Note that you'll have to pay for it after 1/31/05.