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July 28, 2005

Comments

David Lewis

Scott, I agree with what you wrote but don't think that you took it far enough. Policing becomes an issue if TM bidding is opened to the entire affiliate base.

The standard Ts & Cs should ban all TM bidding and there should be a separate agreement with trusted partners who will make changes to ads, pages, etc. in order to promote the brand.

I have a much longer write up on the benefits of using this strategy and why it needs to be evaluated not as part of an affiliate strategy but instead as part of an online marketing and brand protection strategy. Take a look at:

http://www.revenews.com/davidlewis/archives/001089.html

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