Blog and SEO Best (and Worst) Practices
Blogs and SEO: Top 10 Best Practices
- Determine business objectives and resources to sustain a Blog campaign
- Conduct a keyword analysis to derive a list of Blog-wide and post specific keywords
- Post regularly with keyword rich copy. (Don’t forget your editorial calendar to keep you on track)
- Select a Blog platform that is search engine friendly
- Identify conversion points
- Stay on topic to keep your readers engaged
- Find relevant and best sites to obtain links from
- Have a sustained Link Building campaign
- Track SEO rankings for your Blog and your competitor’s Blog
- Measure visits and conversions to your Blog
- Keep your content focused on the strategy and topic
How NOT to Increase Natural Search Traffic
- Do not keyword stuff your content
- Do not link your Blog off of irrelevant Blogs, sites or link farms
- Do not create multiple Blogs for the sake of Link Building
- Do not comment Spam
...more gems to come from yesterday's webinar!
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