Friday Fun on Tuesday: What is IT?

I love a great campaign, especially when it's a really great integrated campaign that rips on everything we love and hate about the advertising industry.

Vis, it: http://www.whatis-it.com/

This fun campaign plays on everything from iPods to Dyson vacuums and mixes in pretty much every cliche you can think of from your favorite car ads.  ("It will revolutionize the industry;" "It doesn't lose suction;""It tailors itself to the user's unique requirements.")

As far as what it is....we'll have to wait a few more weeks to find out.

(Hopefully, it's a little cooler than a Segway.)