Google is testing click-to-call (pay-per-call) ads on search engine results pages, reports ClickZ. Users who click on phone icons appearing next to sponsored search listings can enter their phone number; the system first calls the search user then connects with the merchant. Blogger and tech consultant Greg Yardley, among the first to notice the new feature, provides a series of screen shots of the process, which Google describes in an FAQ item.
After holiday gatherings spent listening to a lot of near-retirement-age relatives talk about investments and the inflated price of Google stock, how it's too late to buy it now...all I can say is, WRONG. These guys never seem to stop innovating, and (knock wood) they never seem to misstep. Google stock still has a bright future, as far as I can tell. (Disclaimer: I know nothing about investing.)