At a time when many of us are indeed working out our 2006 budgets, our friends at AdRants have shared this great article from Creating Passionate Users.
This is brilliant in its strategy as well as its wittiness...it looks more like the What's Hot/What's Not from Teen Vogue than a marketing piece. (And fun things are always good when you're planning your marketing budget AND coordinating your ad:tech New York presence simultaneously.)
Old Way - Hire a branding expert.
New Way - Hire, no - promote from within - a User Happiness Expert.
OId way - Ads that talk about how you're better than your competition.
New Way - Articles that talk about what you've learned from your competition.
Brilliant. Read the whole thing.
[Heard it from AdRants, which, really, everyone should read.]