DG at CES: Watching the Tide Change for 2006
Is there a more fun way to start the year off than going to the Consumer Electronics Show? I get to watch clips on the Today Show, but our own Scott Delea and Tim McNamara are actually in Vegas, roaming the floor.
Apart from the little gadgets that we all love (iPod, Blackberry, etc.) a lot of focus this year is being placed on content distribution. Case in point, Yahoo has actually taken a booth at the show for the first time this year. They'll be demonstrating the ways Yahoo content can touch consumers in their homes throughout the day -- and making some sort of new service announcement, natch.
But Yahoo is definitely a key part of the shows big news:
"The most important theme of CES is that consumer devices are being connected up, either to the Internet or to each other," said Tim Bajarin, principal analyst at consulting firm Creative Strategies.
"Google and Yahoo represent the next generation of content distribution," he offered. "The major content-distribution companies -- CBS, ABC, CNN, and NBC -- have been asleep at the switch. They did not understand that their advertising-driven revenue model was threatened by the Internet and they missed the boat."
Bajarin said that, in the future, all content will be delivered via the Internet by companies such as Yahoo and Google, which communicate interactively with the consumer. "This is something that the old media companies can't do," he said.
Exciting start to the year, doncha think? We'll see what Tim and Scott have to report....and bring back some good swag, guys!!
Comments