New York Times: Yahoo Text Ad Sales, Shares Down

From the Times:

Shares of Yahoo fell to their lowest level in nearly two years in after-hours trading yesterday as it reported weak revenue from Internet search advertising in the second quarter and a delay in a critical project that is meant to increase search revenue.

While Yahoo, which runs the world’s most popular Internet site, has a booming business selling graphical advertising, it has been struggling to rebuild its search service.

Google, which continues to increase its share of both users and advertising revenue, produces 40 percent more revenue from each search than Yahoo does, industry experts say, thanks to software that is better at selecting relevant text advertisements to place on a page of search results...

Read the whole thing.

In other Yahoo news, ClickZ has agreat article on their behavioral marketing solutions.