Google Strikes Deal with XM

Print may not have worked for Google, but Google's wagering that satellite radio will.

Today, Google announced a deal with XM Satellite Radio, allowing advertisers to place ads on many XM channels. Financial details weren't disclosed, but we do know that the deal excludes music channels and premium channels, like Oprah's cjannel and MLB.

Google's always testing new media, and recently launched contextual video ads and mobile ads (Japan only). A new user interface for advertisers is expected next quarter.