MarketingSherpa Acquired by MarketingExperiments

Yesterday, 237,000 marketers received an email announcing that MarketingSherpa is now part of MEC Labs, better known as MarketingExperiments.

It's a good pairing. MarketingSherpa has always been known for its Case Studies -- formulaic interviews with client-side marketers sharing campaign goals, tactics and results (for better or for worse!) across verticals and channels. Marketing Experiments' Dr. Flint McLaughlin had a similar goal of discovering effective online marketing tactics, but took a more scientific approach to the topic.

I can only imagine what crazy-usefuly content the 72+-inches of caffeinated marketing know-how that is Anne Holland could accomplish in Dr. Flint's lab!