Yahoo's struck a deal with seven major newspaper publishing groups will use its technology to sell ads and offer search on the Web sites of over 150 daily papers across 38 states. Ads placed in these papers will also appear on Yahoo HotJobs.
Yahoo aims to expand its reach into local markets, viewed as a key growth channel for the newspaper industry as it faces circulation declines and a migration of readers to the Internet and other media...
..."We believe the local segment is largely untapped and provides significant opportunities to expand audience engagement and subsequently grow local advertising," Yahoo Chief Executive Terry Semel said.
Local search is just getting hotter by the day. If you haven't started thinking about this as part of your marketing plan, START.