I'll be the first to admit that I'm not an iPod fan. I'm the only one at DigitalGrit, for the most part, who isn't.
I love my tunes, don't get me wrong -- it's just the whole "everyone has one" thing that gets my back up. Even though Apple has always been the preferred brand of the truly cool kids, the ubiquity of iPods just brings out my (never-latent) inner rebel.
That said, I'm loving the creative Microsoft's done for the Zune. Some of it was featured in last week's Ad Age (it took me this long to skim the issue) and it's really cool. Nevermind the anti-Apple branding - "Welcome to the Social," which I happen to think is a smart differentiator. This is great stuff, no matter who's behind it.
View the gallery at zune-arts.net.
Three cheers for the "other-guy-pod." Do I think this smart campaign will crack into iPod's 75% marketshare? Probably not. But that's probably why I'll get one.