While we're on branding...Coca Cola or Google?

Just posted about Madison Avenue leveraging online for brand-building. Here's an article on how online brands are gaining greater popularity.

While Coke has long been considered the greatest brand every, a recent poll (of Geeks?) put Google in the top spot. (Coke came in at number 9. It was beaten by, among others, MySpace and Ikea.)

Google retained its title as the world's most influential brand, and video-sharing site YouTube and online encyclopedia Wikipedia were catapulted into the top five at the No. 3 and 4 spots, according to the annual survey by online branding magazine brandchannel.com.

While brandchannel's survey is not uncontroversial as it asks 3,625 branding professionals and students [like I said, Geeks.] "Which brand had the most impact on our lives in 2006?," rather than measuring economic impact, the evidence of the result is everywhere...

Yes, I supposed Coke hasn't had the privilege of becoming a verb. (Nor has Google earned a spot at the deli counter.) And the fact is, you'll interact with your can of Coke for about 10 minutes, whereas you'll be on Google or MySpace all day long.

See the results at BrandChannel.

Comments

[www.Noz4Biz.com]

There's no wonder why Google has retained the top slot as the most influential brand. Almost all online users use huge chunks of Google property each day to meet their information requirements. Right from Google search, Gmail, Orkut, Analytics, YouTube, and Wikipedia, are some of these which I can't do without. Google has truly brought about the democratization of information.

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