Just posted about Madison Avenue leveraging online for brand-building. Here's an article on how online brands are gaining greater popularity.
Google retained its title as the world's most influential brand, and video-sharing site YouTube and online encyclopedia were catapulted into the top five at the No. 3 and 4 spots, according to the annual survey by online branding magazine brandchannel.com.
While brandchannel's survey is not uncontroversial as it asks 3,625 branding professionals and students [like I said, Geeks.] "Which brand had the most impact on our lives in 2006?," rather than measuring economic impact, the evidence of the result is everywhere...
Yes, I supposed Coke hasn't had the privilege of becoming a verb. (Nor has Google earned a spot at the deli counter.) And the fact is, you'll interact with your can of Coke for about 10 minutes, whereas you'll be on Google or MySpace all day long.
See the results at BrandChannel.