« Google Launches Multivariate Testing | Main | Google Buys DoubleClick. Wow. »

April 06, 2007


Christine Goldthwaite

This is absolutely the future for online communications. For more about writing concise online copy read, “Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer.” Here is a bit from the book description on Amazon.com: The audience you're writing for is going, going, gone... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation. Your Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.

The comments to this entry are closed.