Today's Online Media Daily features an article addressing an apparent 16% rise in click fraud. Analytics firm Click Forensics reports a 1% rise from last quarter, and MediaPost further alleges that over 25% of contextual ad clicks may be fraudulent.
Reporter Tameka Kee consulted our VP of Emerging Services and Products, Steve Curtin for the article.
Here's his bit below:
....Still, third-party measurement firms like Click Forensics say the big pay-per-click players aren't doing enough to combat the revenue lost from fraudulent clicks. Digital marketing agencies also say they're working hard to protect their clients' pay-per-click investments. "Although the major search engines are addressing click fraud, it is more important than ever for search agencies to adopt technologies that independently detect and report fraudulent click activities," said Steve Curtin, corporate vice president of emerging services and products, DigitalGrit.