Search Engine Optimization is an ever changing business and has helped many companies increase their revenue and gain visibility on the web. Many companies hire an agency to handle their SEO campaigns and I feel that it is the best approach rather, than bringing in an in-house team. Let’s look at the benefits of hiring an interactive marketing agency rather than bringing SEO in-house.
- An interactive marketing agency is more likely to keep abreast on the latest industry trends rather than an in-house team.
- An interactive marketing agency also has many people that have the skills and knowledge i.e. content developer, link development, copywriters that could provide more value than an in-house SEO team.
- In-house SEO teams may not have the time or experience needed to run reports, build links, write content and perform all the SEO tasks in a timely manner. An interactive marketing agency can handle a larger work load and also has access to many other resources to effectively manage and build a world class SEO campaign.
- Hiring an individual is subsequently less than hiring a company however, if an individual is doing the job of multiple people, out sourcing many be a cheaper alternative in the long run.
What are your thoughts?