As a search engine optimization specialist, I can honestly say one of the greatest things about SEO is that Search Engine Optimization makes perfect, logical sense. No doubt if you read any number of SEO articles, you'll see the tons of "Top Ten" SEO Do’s and Don’ts lists - tons of lists.
Throughout my SEO career, I have learned whether from SES conferences, colleagues or hearing any of the industry experts speak about a particular idea within SEO talk about what you should avoid or what you should do, it always makes perfect, logical sense.
I don’t know how many times I hear things like “optimize content with relevant keywords” or “acquire inbound links naturally”, one of my favorites “don’t keyword stuff” -- Are these things not basic, common sense? It makes my job that much easier. Be honest about the site your working on, treat your site with care and always keep the potential customer or reader in mind first and the search engines second. Update your content on a regular basis: This is a very easy thing to do if you want your regular audience to keep coming back on a regular basis.
If you have products within a shopping channel, make sure you describe your product in full detail. When link building, find quality inbound links rather than acquiring thousands of links, and don’t bother paying money for them. This is futile. Besides, anyone can submit a credit card number and buy 10,000 links. Google made a clarification recently that they frown upon excessive link exchanges because they want high quality results and not any that seem to be manipulated. Does this not make perfect sense?
Just about every article about keyword research, internet marketing strategy or link building describes the ‘white hat” way to do things, and just like most things in every day life, focus on the right way to do things. It takes a great deal of hard work, but it will pay off in the form of great ranking results and higher conversions. After all isn’t that what good SEO is all about?