When the search engines were not as sophisticated as they are now, you could stuff all your keywords in the Keywords Meta Tag and you would get first page rankings overnight. That was then.
Times have changed. If you've been doing SEO for a while, you know not to try to fool the search engines or else you could end of getting your site banned. It’s easy to forget that most of our clients don’t know White Hat from Black Hat.
A client’s site that we were optimizing for highly competitive keywords was light on content. Our SEO team always recommends adding 200 to 250 words of relevant content to every web page to support the keywords. We advised the client that if they added more content to the home page, it would help increase their site's positioning in the major search engines. The client agreed to add more content however; they wanted to hide the content from the users. The client wanted to add white text on a white background, to increase the amount of optimized content on the homepage. I advised the client not to do that because the search engines will see that as spam and potentially ban their website.
DigitalGrit is a white hat SEO company and would never recommend any of our clients to participate in black hat techniques. Black hat techniques could have a detrimental effect on rankings and is also against our companies and Google's guidelines. Adding unique content, optimizing the Meta data, internal linking and following ethical practices, are some of the best ways to achieve top positioning in the major search engines. Once I explained that to our client, they understood the importance of following the search engines guidelines to achieve high rankings overtime.
Has anyone else had any similar experiences?