“Our site is mainly used for marketing and branding, so there’s no way that we’re going to add any written content to the existing pages.”
“I’m busy trying to do SEO for my site and/or we’re an e-commerce portal, so why would I spend time building new content?”
“We’ve undergone a link-building campaign but most of the sites we’ve contacted aren’t interested in linking to us.”
“We’ve done all of the on-page and off-page stuff, so why don’t we rank well in Google?”
These are some of the typical responses an SEO professional faces when trying to pitch the idea of building out fresh content for an existing website. It’s frustrating, demoralizing, and in some cases, flat out moronic.
Do you feel like you’re up against a brick wall when trying to push the content initiative? Or have you simply given up? Perhaps you just need a fresh perspective on exactly why content was, is, and will always be king.