Getting Granular: The DigitalGrit Blog

Sales Teams find PR Useful?

According to a study released in today's MarketingFame, sales professionals find good PR more helpful in closing sales than marketing efforts. Interesting, considering my recent post about tracking leads via PR.  Here's Madame Hollands brief on the subject:

Marketers -- if you want to really impress your sales department, perhaps the answer is adding more PR to the mix. Although this survey was conducted by a PR firm (who you might guess has some stake in the matter), we think the results are worth noting.

Turns out sales pros are much more likely than marketers to rate PR as being very helpful for shortening sales cycles, impressing prospects, and even generating new leads.

I'd love to hear the DG sales team's thoughts on this. Anthony, care to comment?

Here's the link to the MarketingSherpa report, BTW. Note that you'll have to pay for it after 1/31/05.

Sales Teams find PR Useful?

According to a study released in today's MarketingFame, sales professionals find good PR more helpful in closing sales than marketing efforts. Interesting, considering my recent post about tracking leads via PR.  Here's Madame Hollands brief on the subject:

Marketers -- if you want to really impress your sales department, perhaps the answer is adding more PR to the mix. Although this survey was conducted by a PR firm (who you might guess has some stake in the matter), we think the results are worth noting.

Turns out sales pros are much more likely than marketers to rate PR as being very helpful for shortening sales cycles, impressing prospects, and even generating new leads.

I'd love to hear the DG sales team's thoughts on this. Anthony, care to comment?

Here's the link to the MarketingSherpa report, BTW. Note that you'll have to pay for it after 1/31/05.

Yesterday's News Release

We got a few pickups for  yesterday's news release:

• ClickZ
• Washington Post

More to come...

(Oddly, nothing in our hometown papers yet. Looks like I've got my work cut out for me this week...!)

Yesterday's News Release

We got a few pickups for  yesterday's news release:

• ClickZ
• Washington Post

More to come...

(Oddly, nothing in our hometown papers yet. Looks like I've got my work cut out for me this week...!)

Big News: We've got a DC Office

Here's the Press Release:

DigitalGrit Acquires Washington, DC -based Liquid Marketing & Insight, Inc.

National Accounts Strategy Team Added

Big News: We've got a DC Office

Here's the Press Release:

DigitalGrit Acquires Washington, DC -based Liquid Marketing & Insight, Inc.

National Accounts Strategy Team Added

Blogging for the SuperBowl

In today's  Online Spin, Seana Mulcahey shares her expectations for this year's Super Bowl ads. (C'mon, you know it's the best part of the game!)

Interestingly, she notes that Intelliseek's BlogPulse will be monitoring the buzz around the adverts. This, she points out, is the online equivalent to water-cooler chat the morning after.

I'll have to check the trades on Super Bowl Monday (likely the biggest hangover day of the year in the US) and see what they found. Meanwhile, you know I'll be huddled over my laptop in a corner of the sofa during the game, reading all the blogs in realtime...I'd rather watch Yule Log than a football game.

Blogging for the SuperBowl

In today's  Online Spin, Seana Mulcahey shares her expectations for this year's Super Bowl ads. (C'mon, you know it's the best part of the game!)

Interestingly, she notes that Intelliseek's BlogPulse will be monitoring the buzz around the adverts. This, she points out, is the online equivalent to water-cooler chat the morning after.

I'll have to check the trades on Super Bowl Monday (likely the biggest hangover day of the year in the US) and see what they found. Meanwhile, you know I'll be huddled over my laptop in a corner of the sofa during the game, reading all the blogs in realtime...I'd rather watch Yule Log than a football game.

Friday Fun at DigitalGrit

I haven't really posted anything on this blog about life at DigitalGrit, but I can tell you -- it's a fantastic place to work. Honestly. We all work really hard, and we're all verrrry serious about Web marketing, but we actually have fun, too. (And I swear, that was posted of my own free will.)

And just a sampling of some of the goofy stuff that goes on here: Every Friday, someone starts a Friday Fun email. Doesn't sound like much, but if I include the fact that even the co-Founders get these emails (and occasionally comment on them) you'll kind of get a sense of what the environment is like around here.

Anyway, here's today's:

How Smart is Your Right Foot?

This is so funny that it will boggle your mind.....and you will keep trying at least 50 more times to see if you can outsmart your foot........ but you can't.

1.  While sitting at your desk.... lift your right foot off the floor and make clockwise circles.

2.  Now, while doing this, draw the number "6" in the air with your right hand. Your foot will change direction.

Try it!!!

And rest assured, everyone at DG will be sitting at their desks, randomly rotating their feet all afternoon.

Friday Fun at DigitalGrit

I haven't really posted anything on this blog about life at DigitalGrit, but I can tell you -- it's a fantastic place to work. Honestly. We all work really hard, and we're all verrrry serious about Web marketing, but we actually have fun, too. (And I swear, that was posted of my own free will.)

And just a sampling of some of the goofy stuff that goes on here: Every Friday, someone starts a Friday Fun email. Doesn't sound like much, but if I include the fact that even the co-Founders get these emails (and occasionally comment on them) you'll kind of get a sense of what the environment is like around here.

Anyway, here's today's:

How Smart is Your Right Foot?

This is so funny that it will boggle your mind.....and you will keep trying at least 50 more times to see if you can outsmart your foot........ but you can't.

1.  While sitting at your desk.... lift your right foot off the floor and make clockwise circles.

2.  Now, while doing this, draw the number "6" in the air with your right hand. Your foot will change direction.

Try it!!!

And rest assured, everyone at DG will be sitting at their desks, randomly rotating their feet all afternoon.