« Yesterday's News Release | Main | Microsoft to break with Overture? »

January 21, 2005


Anthony P. Zarro

During my tenure at DigitalGrit, I have without question experienced the benefits of PR to our sales efforts. Prospecting has been made so much easier as the marketplace learns about the success we are having and the quality of new clients to our roster.

Although Interactive Marketing has grown tremendously over the last 12 months, there are still many companies that prefer to enter the pool at the shallow end. Reading about successful programs and a growing provider in the space, gives companies greater confidence. As a result, we are adding more and more clients to the roster and expanding programs to new levels.

And finally, let's not discount the power of name recognition. My sales team rarely has to answer the question, "Who is DigitalGrit and why have I not heard of you before?"

Thank you PR...

The comments to this entry are closed.