Getting Granular: The DigitalGrit Blog

Blogging tidbit to add to previous posts

In the February issue of CMO Magazine, there's an inset entitled "Blogging Ahead." While it cites data from Forrester that 42% of online consumers (and 49% of online consumers between 18-24) have never heard of a blog, it also states:

"Although half of all online consumers have not yet heard of blogging, Forrester Research prdicts that consumers who use blogs will become an attractive target group for marketers and recommends that companies start developing blogging plans now."

This does point me back to my post on RSS earlier this week  -- just because they haven't heard of blogging doesn't mean they aren't reading it. My bet is that a slice of these consumers are visiting Gawker and boing boing  at least a few times a week -- and have no idea that they're reading blogs already. Blogging is a technology to us -- to them, it's just a really hip web site that gets updated a lot.

Blogging tidbit to add to previous posts

In the February issue of CMO Magazine, there's an inset entitled "Blogging Ahead." While it cites data from Forrester that 42% of online consumers (and 49% of online consumers between 18-24) have never heard of a blog, it also states:

"Although half of all online consumers have not yet heard of blogging, Forrester Research prdicts that consumers who use blogs will become an attractive target group for marketers and recommends that companies start developing blogging plans now."

This does point me back to my post on RSS earlier this week  -- just because they haven't heard of blogging doesn't mean they aren't reading it. My bet is that a slice of these consumers are visiting Gawker and boing boing  at least a few times a week -- and have no idea that they're reading blogs already. Blogging is a technology to us -- to them, it's just a really hip web site that gets updated a lot.

Did I mention that I love RSS and Blogs?

So I was looking at yesterday's post and I realized that it makes me (and, consequently, DigitalGrit) look like we're not fans of the whole blog/RSS movement.

On the contrary.  I couldn't love blogs more, and I think RSS is the greatest thing since sliced bread.

If marketers aren't singing the praises of RSS right now, it's because they don't realize how accessible it is. Most of us aren't using NewsGator or Bloglines, for sure...but many of us who don't even know what RSS feeds are are picking up headlines for our customized homepages on My Yahoo or MSN. (I know my own Yahoo is picking up feeds from this blog, MarketingVox, Debbie Weil's blog and MarketingSherpa.

RSS is fabulous. And if marketers are slow to adopt this tool for their marketing and PR efforts, they're missing out -- big time.

Did I mention that I love RSS and Blogs?

So I was looking at yesterday's post and I realized that it makes me (and, consequently, DigitalGrit) look like we're not fans of the whole blog/RSS movement.

On the contrary.  I couldn't love blogs more, and I think RSS is the greatest thing since sliced bread.

If marketers aren't singing the praises of RSS right now, it's because they don't realize how accessible it is. Most of us aren't using NewsGator or Bloglines, for sure...but many of us who don't even know what RSS feeds are are picking up headlines for our customized homepages on My Yahoo or MSN. (I know my own Yahoo is picking up feeds from this blog, MarketingVox, Debbie Weil's blog and MarketingSherpa.

RSS is fabulous. And if marketers are slow to adopt this tool for their marketing and PR efforts, they're missing out -- big time.

RSS Gets Poor Marks from Marketers

From today's MarketingVox:

A new survey by Jupiter revealed widespread skepticism as to the usefulness of RSS feeds among marketers, according to DM News. That skepticism may be well founded given that a recent BlogAds study showed that even the early adopters that tend to read blogs use RSS less frequently than many supposed.

For interesting feedback on this (I'm too braindead this morning to weigh in intelligently), check out the BlogWrite blog -- lots of great comments on the topic.

RSS Gets Poor Marks from Marketers

From today's MarketingVox:

A new survey by Jupiter revealed widespread skepticism as to the usefulness of RSS feeds among marketers, according to DM News. That skepticism may be well founded given that a recent BlogAds study showed that even the early adopters that tend to read blogs use RSS less frequently than many supposed.

For interesting feedback on this (I'm too braindead this morning to weigh in intelligently), check out the BlogWrite blog -- lots of great comments on the topic.

Last chance: Free B2B Search Webinar

Gratuitous plug: Our free how-to webinar, "Tips & Tactics for B2B Search Success" is tomorrow. Response has been completely overwhelming! You can still sign up - registration is *free* -- plus you'll get a free transcript that includes all the slides.

Do it!

Last chance: Free B2B Search Webinar

Gratuitous plug: Our free how-to webinar, "Tips & Tactics for B2B Search Success" is tomorrow. Response has been completely overwhelming! You can still sign up - registration is *free* -- plus you'll get a free transcript that includes all the slides.

Do it!

Web PR: Lesko's blog team at work

There's been a lot of talk lately about "leveraging" blogs for public relations -- a risky business unless you're already an active participant in the so-called blogosphere.

But it can work, if you're careful -- and upfront about your intentions.

I  just received an email from someone I can only assume works for the man in the dollar-sign suit, Matthew Lesko. I'll reprint it here:

Hey, have you seen yet that your favorite blogger, Matthew Lesko, is running a blog contest?

$500 for the winner. Submissions are put in comments. Pretty cool, actually.

http://www.leskoblog.com/2005/03/its_time_for.html

Keep up the great blogging!

Rick

Clever. Rick obviously checked ML's trackbacks and saw that we linked to him. Then he emailed us the above link, hoping we'd include it in our blog (as we have).

I would have been happier if Rick had admitted upfront that he worked with Lesko -- in which case I would have just printed the link, instead of expounding upon and reprinting his email.

But it is a good example of what's becoming an effective new trend in online PR!

Web PR: Lesko's blog team at work

There's been a lot of talk lately about "leveraging" blogs for public relations -- a risky business unless you're already an active participant in the so-called blogosphere.

But it can work, if you're careful -- and upfront about your intentions.

I  just received an email from someone I can only assume works for the man in the dollar-sign suit, Matthew Lesko. I'll reprint it here:

Hey, have you seen yet that your favorite blogger, Matthew Lesko, is running a blog contest?

$500 for the winner. Submissions are put in comments. Pretty cool, actually.

http://www.leskoblog.com/2005/03/its_time_for.html

Keep up the great blogging!

Rick

Clever. Rick obviously checked ML's trackbacks and saw that we linked to him. Then he emailed us the above link, hoping we'd include it in our blog (as we have).

I would have been happier if Rick had admitted upfront that he worked with Lesko -- in which case I would have just printed the link, instead of expounding upon and reprinting his email.

But it is a good example of what's becoming an effective new trend in online PR!