Getting Granular: The DigitalGrit Blog

RSS Advertising Catching On

From Frank Patrick, Director, Project & Process Mgmt. at DigitalGrit:

I’ve been seeing more and more ads show up in the RSS feeds of the 89 blogs I follow through that means of distribution. In an article in ClickZ, the subject is RSS advertising…

…Why RSS? Because consumer usage is already large and growing fast; more important, because the RSS advertising effectiveness is finally becoming measurable.

RSS has been around for years. Developed by Netscape engineers in 1997, the technology permits users to directly receive content feeds from publishers and other content creators. It provides an open and efficient method for digital content syndication. It received little attention outside the hardcore Web content management community until 2001. It wasn't seriously considered a major consumer distribution and contact channel by the online advertising community until 2003.

Analysts and pundits have predicted for years RSS use could eclipse the Web or e-mail as the primary method for receiving and viewing content by some consumers. Yet many in the industry haven't paid those predictions much heed. Given RSS' acceleration over the past year or so, those predictions may not be wrong…

Read the rest.

RSS Advertising Catching On

From Frank Patrick, Director, Project & Process Mgmt. at DigitalGrit:

I’ve been seeing more and more ads show up in the RSS feeds of the 89 blogs I follow through that means of distribution. In an article in ClickZ, the subject is RSS advertising…

…Why RSS? Because consumer usage is already large and growing fast; more important, because the RSS advertising effectiveness is finally becoming measurable.

RSS has been around for years. Developed by Netscape engineers in 1997, the technology permits users to directly receive content feeds from publishers and other content creators. It provides an open and efficient method for digital content syndication. It received little attention outside the hardcore Web content management community until 2001. It wasn't seriously considered a major consumer distribution and contact channel by the online advertising community until 2003.

Analysts and pundits have predicted for years RSS use could eclipse the Web or e-mail as the primary method for receiving and viewing content by some consumers. Yet many in the industry haven't paid those predictions much heed. Given RSS' acceleration over the past year or so, those predictions may not be wrong…

Read the rest.

QuickBook's Blog Strategy

Diva Marketing has a great article today on Intuit's QuickBooks and their blog strategy.  Read it -- it's a great look at how bigger businesses are leveraging the blogging phenom.

QuickBook's Blog Strategy

Diva Marketing has a great article today on Intuit's QuickBooks and their blog strategy.  Read it -- it's a great look at how bigger businesses are leveraging the blogging phenom.

Steve Madden's BOLD Advertising Move

Platform shoe supplier to teens everywhere, Steven Madden is showing his even edgier side with a new ad campaign.

Not that anyone particularly cared where Steve was - or if he even existed - but the company's new creative confirms that there not only *is* an actual Steve, but that he's spent the last chunck of time hanging out in the pokey.

Headlines on some of the new print ads read: "A new meaning for the word spring time. Steve returns. Spring 2005."

Brilliant. And it saves the PR team a lot of cleanup work. Do you think Lizzy Grubman helped out with this one?

Steve Madden's BOLD Advertising Move

Platform shoe supplier to teens everywhere, Steven Madden is showing his even edgier side with a new ad campaign.

Not that anyone particularly cared where Steve was - or if he even existed - but the company's new creative confirms that there not only *is* an actual Steve, but that he's spent the last chunck of time hanging out in the pokey.

Headlines on some of the new print ads read: "A new meaning for the word spring time. Steve returns. Spring 2005."

Brilliant. And it saves the PR team a lot of cleanup work. Do you think Lizzy Grubman helped out with this one?

DigitalGrit at the DMA's DMB Conference

Because I was so caught up in planning our 5th Anniversary Celebration last week, I neglected to post this link --

Scott Delea, our increasingly famous SVP & GM of eMarketing Services, spoke at the DMA's Direct Marketing to Business conference in Orlando last week. Word is, he did an awesome job -- which is no surprise to the team here.

There's a brief (if very basic) article on his presenation here. It was a tactical look at B2B search marketing, and Kimbra Fox, that renowned Queen of Internet Marketing from ADP, joined him at the podium. Apparently, they packed the room, and the feedback has been overwhelming.

(In fact, I'm getting really tired of autographing photos of Scott and sending them out to his fans. From now on, he can do that himself. It's starting to cut into my blog time.)

DigitalGrit at the DMA's DMB Conference

Because I was so caught up in planning our 5th Anniversary Celebration last week, I neglected to post this link --

Scott Delea, our increasingly famous SVP & GM of eMarketing Services, spoke at the DMA's Direct Marketing to Business conference in Orlando last week. Word is, he did an awesome job -- which is no surprise to the team here.

There's a brief (if very basic) article on his presenation here. It was a tactical look at B2B search marketing, and Kimbra Fox, that renowned Queen of Internet Marketing from ADP, joined him at the podium. Apparently, they packed the room, and the feedback has been overwhelming.

(In fact, I'm getting really tired of autographing photos of Scott and sending them out to his fans. From now on, he can do that himself. It's starting to cut into my blog time.)

Google Gulp (with AutoDrink!)

I'm soooooooo sorry I missed this on Friday. (In fact, someone emailed it to me, but I was so fried from our 5th Anniversary bash, I forgot what day it was.)

Here's the scoop on Google Gulp.

Google Gulp (with AutoDrink!)

I'm soooooooo sorry I missed this on Friday. (In fact, someone emailed it to me, but I was so fried from our 5th Anniversary bash, I forgot what day it was.)

Here's the scoop on Google Gulp.