Getting Granular: The DigitalGrit Blog

Stop and Smell the Marketing

Cool article in this week's edition of NJBiz -- An associate professor of marketing at Rutgers-Camden School of Business, Maureen Morrin, has proven in a recent study that scent influences purchase decisions.

Morrin's study, conducted in a Montreal-area shopping mall, shows that consumer purchase decisions are influenced by scent and sound. Contemplative buyers in the study spent slightly more cash in a "scented" environment. More impulsive shopppers tended to emptied their wallets far more freely in a music-only setting.

Both groups tended to seem overwhelmed by a scent-music combo and actually spent less when both senses where engaged.

According to the NJBiz article, the Borgata Casino has seen great success with a "subtle yet complex aroma designed to evoke a relaxed, wooded setting." 

Okay...now, since I'm a B2B marketer and tend to target a more budget-conscious audience....what are the odds of adding an ambient scratch-and-sniff feature to my site?

Stop and Smell the Marketing

Cool article in this week's edition of NJBiz -- An associate professor of marketing at Rutgers-Camden School of Business, Maureen Morrin, has proven in a recent study that scent influences purchase decisions.

Morrin's study, conducted in a Montreal-area shopping mall, shows that consumer purchase decisions are influenced by scent and sound. Contemplative buyers in the study spent slightly more cash in a "scented" environment. More impulsive shopppers tended to emptied their wallets far more freely in a music-only setting.

Both groups tended to seem overwhelmed by a scent-music combo and actually spent less when both senses where engaged.

According to the NJBiz article, the Borgata Casino has seen great success with a "subtle yet complex aroma designed to evoke a relaxed, wooded setting." 

Okay...now, since I'm a B2B marketer and tend to target a more budget-conscious audience....what are the odds of adding an ambient scratch-and-sniff feature to my site?

On the Job Blog: Plenty of Jobs + Mr. Rogers Interview

...that's Mister Matthew Rogers, Project Manager.  He's one of the newbies around here, so I just had to nag him for feedback.

Read what Matt had to say about life at DG, and check out all the current job openings.

All of that and more on the Job Blog.

On the Job Blog: Plenty of Jobs + Mr. Rogers Interview

...that's Mister Matthew Rogers, Project Manager.  He's one of the newbies around here, so I just had to nag him for feedback.

Read what Matt had to say about life at DG, and check out all the current job openings.

All of that and more on the Job Blog.

Best Place to Work AGAIN (or still)

I freely admit it: I love a good gloat.

The local papers, six weeks or so after the fact, have caught on to the "Best Places" story. Better late than never, I say! We're thrilled with the publicity, no matter when it happens.

Anyway, here's the article.

Best Place to Work AGAIN (or still)

I freely admit it: I love a good gloat.

The local papers, six weeks or so after the fact, have caught on to the "Best Places" story. Better late than never, I say! We're thrilled with the publicity, no matter when it happens.

Anyway, here's the article.

On the Job Blog: Staffers Tell All (OK some) About Life at DG

In case you ever wondered what it's like to work at the Best Place to Work in New Jersey...I nagged one of our newest team members enough to get her to tell you.

Read DdP's account of what life is like on the DigitalGrit Account Management team.

I swear I didn't pay her (or threaten her - much) to say all that nice stuff....

On the Job Blog: Staffers Tell All (OK some) About Life at DG

In case you ever wondered what it's like to work at the Best Place to Work in New Jersey...I nagged one of our newest team members enough to get her to tell you.

Read DdP's account of what life is like on the DigitalGrit Account Management team.

I swear I didn't pay her (or threaten her - much) to say all that nice stuff....

WSJ on Blogs as " Corporate Job and Digital 'Handshake'"

Thanks to MyCapitalWeb for picking this one up:

In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.

A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.

...Currently only 4% of major U.S. corporations have blogs available to the public, according to a recent survey by eMarketer, a New York research company. But ads for blogging jobs are popping up on online job boards in recent months. "Blogging jobs are growing in popularity," says Jennifer Sullivan, spokeswoman for CareerBuilder Inc.'s CareerBuilder.com, based in Chicago. She notes that in March she recruited a communications specialist whose job includes writing CareerBuilder's blog.

Read the whole article.

Then update your resume and start looking for those blogging gigs. (Or better yet, hit our job blog!)

WSJ on Blogs as " Corporate Job and Digital 'Handshake'"

Thanks to MyCapitalWeb for picking this one up:

In its short lifespan, blogging has largely been a freewheeling exercise in online self-expression. Now it is also becoming a corporate job.

A small but growing number of businesses are hiring people to write blogs, otherwise known as Web logs, or frequently updated online journals. Companies are looking for candidates who can write in a conversational style about timely topics that would appeal to customers, clients and potential recruits.

...Currently only 4% of major U.S. corporations have blogs available to the public, according to a recent survey by eMarketer, a New York research company. But ads for blogging jobs are popping up on online job boards in recent months. "Blogging jobs are growing in popularity," says Jennifer Sullivan, spokeswoman for CareerBuilder Inc.'s CareerBuilder.com, based in Chicago. She notes that in March she recruited a communications specialist whose job includes writing CareerBuilder's blog.

Read the whole article.

Then update your resume and start looking for those blogging gigs. (Or better yet, hit our job blog!)