Isn't that brilliant? And it creates such a great opportunity to plug our webinar on SEO & Blogs again.
Anyhow, MediaPost covered yesterday's AD:TECH panel on Blogging, which I had to post on since Steve Curtin is quoted.
Here's an excerpt from the article, "Marketers Intrigued by Blogs, Fear Their Power:"
Marketers at AD:TECH Tuesday indicated a deep ambivalence towards blogs, saying that their companies urgently want a blog presence but, at the same time, fear the consequences of letting consumers freely express their opinions.
...That tension between, on one hand, wanting to increase visibility and consumer engagement, and, on the other, fearing bad publicity, appeared repeatedly at Ad:Tech Tuesday.
And here's Steve's bit:
Blogs also are seen as the wave of the future -- much the same as the Internet itself several years ago. "People look at blogs today and they say... I have to be in this space. How do I do it?" said Steve Curtin, vice president of e-marketing and search at DigitalGrit, at a panel discussion on what blogs teach about marketing. But, while businesses might think they want blogs, some simply aren't thick-skinned enough to deal with the fallout.
...and by the way, the quote in this post's title came from Shawn Gold of Weblogs, Inc. Love it!!
The 2 burning concerns I've heard from marketers all over the country are 1) negative comment/liability and 2) time to write and to monitor a blog. One company was positive they would get so many comments they would need to hire a FTE just to write & monitor the blog. (The company was not a name brand.)
The funny thing is for the majority of companies launching blogs, unless there is an established following, are a BIG brand name or doing something controversial/widely publicized it takes a while for comments to build and community to be created.
Not having a blog is not going to prevent negative conversations occurring on other companies’/people’s blog.
My stance is - if people are going to chatter about your company or brand wouldn’t you prefer it to be on your home turf where you can easily monitor and respond?
Posted by: Toby | July 13, 2005 at 10:49 PM