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July 13, 2005



The 2 burning concerns I've heard from marketers all over the country are 1) negative comment/liability and 2) time to write and to monitor a blog. One company was positive they would get so many comments they would need to hire a FTE just to write & monitor the blog. (The company was not a name brand.)

The funny thing is for the majority of companies launching blogs, unless there is an established following, are a BIG brand name or doing something controversial/widely publicized it takes a while for comments to build and community to be created.

Not having a blog is not going to prevent negative conversations occurring on other companies’/people’s blog.

My stance is - if people are going to chatter about your company or brand wouldn’t you prefer it to be on your home turf where you can easily monitor and respond?

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