Blog and SEO Best (and Worst) Practices

Blogs and SEO: Top 10 Best Practices

1. Determine business objectives and resources to sustain a Blog campaign
2. Conduct a keyword analysis to derive a list of Blog-wide and post specific keywords
3. Post regularly with keyword rich copy. (Don’t forget your editorial calendar to keep you on track)
4. Select a Blog platform that is search engine friendly
5. Identify conversion points
6. Stay on topic to keep your readers engaged
7. Find relevant and best sites to obtain links from
8. Have a sustained Link Building campaign
9. Track SEO rankings for your Blog and your competitor’s Blog
10. Measure visits and conversions to your Blog
11. Keep your content focused on the strategy and topic

How NOT to Increase Natural Search Traffic

1. Do not keyword stuff your content
2. Do not link your Blog off of irrelevant Blogs, sites or link farms
3. Do not create multiple Blogs for the sake of Link Building
4. Do not comment Spam

...more gems to come from yesterday's webinar!