Steve Curtin's session was today, and so far, I've only found one post about it on the official AD:TECH blog, courtesy of AdRants - and MarketingVox. (Sadly, we're not mentioned, but it sounds like it was a good session. I'll look for more info to post.)
I also found, via the AD:TECH blog (or was it AdRants again?), this hysterical list of 20 Trade Show Tips from GasPedal, host of many a post-show networking dinner. Personally, I love his tip about booth babes. It's comforting to know I'm not as much of a prude as I thought I was. (Or maybe I am, but humor me.) Here's that bit:
4> Booth babes are for idiots
Hey, marketing genius -- did you hire sexy models to stand in your booth? You're a moron. Are you 14 years old? Is it 1970? Half of your potential customers are women. You just guaranteed that they will never respect or buy from your company.
Visit the blog for the rest of this side-splitting (yet oddly useful) list.
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