SAN FRANCISCO - Yahoo Inc. (Nasdaq:YHOO - news) has acquired Upcoming.org, an online event planning site that's expected to infuse the Internet powerhouse with more content about local communities.
The Sunnyvale, Calif.-based company confirmed the deal late Tuesday without disclosing financial terms of the acquisition.
Los Angeles-based Upcoming acts as a social calendar that depends on its users to post free listings about a wide range of upcoming events, from local rock concerts to picnics in the park.
The site, founded by Andy Baio, provides tools that enable users to share observations about the events and identify common areas of interests.
Yahoo plans to keep Upcoming's current Web site separate, but eventually will incorporate much of the content into its own site to bolster its local search capabilities, said Paul Levine, Yahoo's general manager of local search....
DigitalGrit commentary due later this week!
Interesting purchase decision. If it's integrated properly, Updated.org could be quite a nice compliment to Yahoo Groups.
Posted by: Jeremy Maddock | October 05, 2005 at 09:55 PM