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October 19, 2005


Scott Cohen

"...do not attempt to CONTROL the conversation with bullhorn marketing communications methods of old. That's over. That's so over. Deal with it and move on...."

This is a very powerful statement. I'm currently reading a book called "The Death of Advertising and the Rise of Public Relations". The author seems to feel the same way. As he sees it, advertising for example, has lost most of its voice...its credibility...and its influence. Marketers must seek to identify other channels to successfully communicate with their publics. Move on...

Thanks for a great post.

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