Seems the mainstream is really catching onto Search Engine Marketing (SEM) since Google announced it's profits just over a week ago. Cool. Maybe now I won't have to explain what DigitalGrit does (in addition to other online marketing, natch) to my mom for the thousandth time....
LOS ANGELES — It's no wonder Google's profit shot up sevenfold this quarter: Prices are soaring for search ads — those simple text ads that appear next to Internet search results.Advertisers pay each time someone clicks on an ad. Search ads used to be available for a nickel or dime per click. Now they're costing more than $1, some even $40 or $50.
Google and rival Internet giant Yahoo dominate the $8 billion market for search ads, which are sold in an auction setting. So far this year, Google has reported revenue of more than $4 billion, almost all of it from the sale of advertising.
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