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December 01, 2005


Easton Ellsworth

Sorry if this sounds irrelevant, but I think that the growth of corporate blogging itself will represent another turning point in Web advertising. It costs relatively little to start up a company blog, but the potential rewards in increased sales are great. I think blogs will lead people to search the Web in a different way - we already see this happening as many of us read the news online using RSS feed readers like Newsgator or Bloglines, or as we read the news at Yahoo! from a combination of mainstream media sources and blogs. And many companies will therefore try to switch from an all-out focus on traditional advertising to a blog-oriented promotion approach.

I'm sorry to say that I don't know much about the formulas that go into figuring out the profitability of Web advertising. I'd love to hear more about this topic.

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