According to a Bloomberg News report:
Yahoo! Inc., one of the first Internet search companies, has capitulated to Google Inc. in the battle for market dominance.
"We don't think it's reasonable to assume we're going to gain a lot of share from Google," Chief Financial Officer Susan Decker said in an interview. "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share."
Not that I'm even remotely worried about Yahoo. It's not going anywhere - and I can tell you that on my own campaigns, Yahoo Search Marketing performs just as well as Google. Which surprises even me, as Google is allegedly king of B2B SEM. Besides, Yahoo's staking out new turf, with recent forward-thinking acquisitions like del.icio.us. I think they'll be just fine, even if they've relingquished the search engine marketing battle.
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