Yesterday, Google announced MeasureMap on its official blog.
Our goal has been to use the power of web analytics to help bloggers feel that same sense of connection with their audience. Today, as the Measure Map team joins Google, our mission remains the same: to build the best possible user experience so people can understand and appreciate the effect their blogs - their words and ideas - can have.
Finally, they're moving Blogger into a more competitve position, and if they can limit splogs a little more effectively, they might attract a few more serious bloggers. Typepad was also talking about upgrading their severely anemic analytics package, but I've yet to see that happen.
It's also clear that Google is very serious about analytics these days. With the recent purchase of Urchin, this makes for another step in a very smart direction.
MeasureMap looks like a nice package, judging from the site. Here's the front page promise:
Measure Map helps you understand what people do at your blog, and what influence you are having on the world.
- Easily navigate the numbers that matter
- Track links to see who sends you traffic
- Find out what people do at your site
- Setup is a breeze — it only takes a minute
Can't wait to try it. I was going to move my personal blog to WordPress, but maybe I'll reconsider...
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