Getting Granular: The DigitalGrit Blog

DigitalGrit's Jonathan Mendez on Two Panels at Search Engine Strategies NY

Our own Jonathan Mendez has been tapped for two coveted panelist spots at next week's SES New York.

Jonathan will be participating on these two panels on Wednesday:

At 11:00 AM:

Putting Search Into The Ad Mix
Search engine marketing should be considered as an essential part of any overall marketing campaign, online and off. In this session, we look at successes from considering search from the very beginning, failures that result if this is not done and how other marketing can also help search.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Jonathan Mendez, Director of eMarketing, DigitalGrit
David Roth, Director of Search Marketing, Carat Fusion  (Didn't he front Van Halen??)

At 2:00 PM:

Branding & Search
What impact does search have on branding? This session look at the role of search in building brand, as well as how branding can support search.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing
Rand Fishkin, CEO, SEOmoz.org
Jessica Koster, E-Commerce Marketing Manager, Danskin
Jonathan Mendez, Director of eMarketing, DigitalGrit

And of course, we'll also be exhibiting. We'll have booth 2112 in Americas Hall II. Want to set up an appointment with us? Email us or call 973-316-9696.

DigitalGrit's Jonathan Mendez on Two Panels at Search Engine Strategies NY

Our own Jonathan Mendez has been tapped for two coveted panelist spots at next week's SES New York.

Jonathan will be participating on these two panels on Wednesday:

At 11:00 AM:

Putting Search Into The Ad Mix
Search engine marketing should be considered as an essential part of any overall marketing campaign, online and off. In this session, we look at successes from considering search from the very beginning, failures that result if this is not done and how other marketing can also help search.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Jonathan Mendez, Director of eMarketing, DigitalGrit
David Roth, Director of Search Marketing, Carat Fusion  (Didn't he front Van Halen??)

At 2:00 PM:

Branding & Search
What impact does search have on branding? This session look at the role of search in building brand, as well as how branding can support search.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Cam Balzer, Director of Search Strategy, Performics Inc.
Ron Belanger, Senior Director of Global Advertiser Strategy and Development, Yahoo! Search Marketing
Rand Fishkin, CEO, SEOmoz.org
Jessica Koster, E-Commerce Marketing Manager, Danskin
Jonathan Mendez, Director of eMarketing, DigitalGrit

And of course, we'll also be exhibiting. We'll have booth 2112 in Americas Hall II. Want to set up an appointment with us? Email us or call 973-316-9696.

MSN adCenter to Increase Traffic by 70%

In an email to DigitalGrit Account Managers, MSN shared the following news:

Over the course of the last several months, we have received tremendous feedback from you that has helped us improve the end-to-end customer experience with adCenter. Last Saturday, many new features were successfully added, and by popular request, our next step is to begin increasing traffic to your ads served by MSN adCenter. To that end, we will be increasing traffic by approximately 70% from our current levels, meaning that roughly 40% of search traffic will now be served by adCenter. 

This means that your budget may be impacted due to the increase.  Also, as more traffic is directed to adCenter, you should expect a decrease in traffic from your Yahoo! Search campaigns. You will be notified about the size and timing of additional traffic increases as we move towards launch.

The winds of change, they are a-blowin'....and conveniently, just in time for SES!

MSN adCenter to Increase Traffic by 70%

In an email to DigitalGrit Account Managers, MSN shared the following news:

Over the course of the last several months, we have received tremendous feedback from you that has helped us improve the end-to-end customer experience with adCenter. Last Saturday, many new features were successfully added, and by popular request, our next step is to begin increasing traffic to your ads served by MSN adCenter. To that end, we will be increasing traffic by approximately 70% from our current levels, meaning that roughly 40% of search traffic will now be served by adCenter. 

This means that your budget may be impacted due to the increase.  Also, as more traffic is directed to adCenter, you should expect a decrease in traffic from your Yahoo! Search campaigns. You will be notified about the size and timing of additional traffic increases as we move towards launch.

The winds of change, they are a-blowin'....and conveniently, just in time for SES!

Google Introduces MeasureMap

Yesterday, Google announced MeasureMap on its official blog.

Our goal has been to use the power of web analytics to help bloggers feel that same sense of connection with their audience. Today, as the Measure Map team joins Google, our mission remains the same: to build the best possible user experience so people can understand and appreciate the effect their blogs - their words and ideas - can have.

Finally, they're moving Blogger into a more competitve position, and if they can limit splogs a little more effectively, they might attract a few more serious bloggers. Typepad was also talking about upgrading their severely anemic analytics package, but I've yet to see that happen.

It's also clear that Google is very serious about analytics these days. With the recent purchase of Urchin, this makes for another step in a very smart direction.

MeasureMap looks like a nice package, judging from the site. Here's the front page promise:

Measure Map helps you understand what people do at your blog, and what influence you are having on the world.

• Easily navigate the numbers that matter
• Track links to see who sends you traffic
• Find out what people do at your site
• Setup is a breeze — it only takes a minute

Can't wait to try it. I was going to move my personal blog to WordPress, but maybe I'll reconsider...

Google Introduces MeasureMap

Yesterday, Google announced MeasureMap on its official blog.

Our goal has been to use the power of web analytics to help bloggers feel that same sense of connection with their audience. Today, as the Measure Map team joins Google, our mission remains the same: to build the best possible user experience so people can understand and appreciate the effect their blogs - their words and ideas - can have.

Finally, they're moving Blogger into a more competitve position, and if they can limit splogs a little more effectively, they might attract a few more serious bloggers. Typepad was also talking about upgrading their severely anemic analytics package, but I've yet to see that happen.

It's also clear that Google is very serious about analytics these days. With the recent purchase of Urchin, this makes for another step in a very smart direction.

MeasureMap looks like a nice package, judging from the site. Here's the front page promise:

Measure Map helps you understand what people do at your blog, and what influence you are having on the world.

• Easily navigate the numbers that matter
• Track links to see who sends you traffic
• Find out what people do at your site
• Setup is a breeze — it only takes a minute

Can't wait to try it. I was going to move my personal blog to WordPress, but maybe I'll reconsider...

Yahoo Testing New Homepage

Yahoo Testing New Homepage
Originally uploaded by msgraph.

Seems Yahoo! is testing a new homepage look. Much cleaner and more modern, and still easy to navigate, in my opinion. I'd love to hear what our usability team has to say...

Yahoo Testing New Homepage

Yahoo Testing New Homepage
Originally uploaded by msgraph.

Seems Yahoo! is testing a new homepage look. Much cleaner and more modern, and still easy to navigate, in my opinion. I'd love to hear what our usability team has to say...

Google Partners With BearingPoint

According to CNET:

A partnership that's expected to be announced Tuesday between Google and professional services provider BearingPoint, formerly KPMG, aims to make searching across corporate and internal desktops and databases as easy as using Google's Web search page.

BearingPoint has thousands of consultants trained to help companies--including many Global 2000 businesses--install, integrate and customize the Google Search Appliance and the Google Desktop for Enterprise software, Chris Weitz, managing director for BearingPoint, said on Monday

CNET also reports another Google lawsuit, similar to the Geico trademark fiasco....

Google Partners With BearingPoint

According to CNET:

A partnership that's expected to be announced Tuesday between Google and professional services provider BearingPoint, formerly KPMG, aims to make searching across corporate and internal desktops and databases as easy as using Google's Web search page.

BearingPoint has thousands of consultants trained to help companies--including many Global 2000 businesses--install, integrate and customize the Google Search Appliance and the Google Desktop for Enterprise software, Chris Weitz, managing director for BearingPoint, said on Monday

CNET also reports another Google lawsuit, similar to the Geico trademark fiasco....