In a recent post on his Duct Tape Marketing Blog, Jon Jantsch expounds upon the fallout of the bad press blogs have been getting. Between the Tipper Gore-like reaction to sites like Xanga and MySpace (yes, we DO need to watch our kids online, granted) and articles like "Attack of the Blogs," our favorite new marketing channel is getting a pretty bad rap.
In Jantsch's post, he talks about how he recommended a blog to one of his clients, and the very negative reaction he got. The client dismissed blogs a vehicle for rants and slander -- which, fair enough, is often how the press defines them.
Jantsch, smartly, invents a new b-l-o-g-free way of promoting the blog:
I have this new marketing strategy that costs next to nothing and:
- Will bring you a substantial increase in search engine traffic
- Will greatly enhance your ability to communicate with your market
- Will increase your odds of being interviewed by the media
- Will allow you (or someone you designate) to instantly post news updates to your web site
- Will guarantee that your web site has fresh reasons for people to come back
- Will allow you to be seen as a thought leader in your industry and
- Will give you a tool to help cement strategic partner relationships
Read the whole post.
If we can strip away the stigma of the blog, we're left with a highly effective, cost-efficient, flexible marketing tool that can be used for everything from branding to lead generation, from PR to SEO.
Get past the bad press and start thinking about how blogs can help your business grow.
(Gratuitous self promotion: Need some more info on how blogs can work for you? Sign up for our free webinar, "Talking and Listening: Secrets to an Effective Business Blog Strategy.")
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