One of our account managers picked up on this this morning. A new Google feature, just slipped stealthily into AdWords. Now you can target your ad buy to your demographic, based on household income, gender, etc.
John Battelle blogged about this just before we caught on:
How has the company done this? It's working with Comscore/Media Metrix to stripe domains with Comscore's panel-based demographic data.
Battelle promises more info as he gets it. I'm most curious to learn about the accuracy, myself. Any opportunity to make your online advertising more relevant is fabulous -- as long as it works.
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