Some big predictions today:
First -- Online spending will beat out outdoor:
Research from Zenithoptimedia predicts global online advertising will attract 6.5 per cent of all advertising in 2008, which is up from 4.5 per cent in 2005.
The company said: "The internet is now firmly established as a mainstream advertising medium in developed markets and in many developing markets too.
"We predict it will overtake outdoor [advertising] in volume in 2007, even though outdoor is gaining share itself. By 2008 it will be catching up with radio too, which will have a 7.9 per cent share, down from 8.5 per cent in 2005."
Should we be surprised that a medium that catches people sitting and reading will be outperform a medium in which people are attempting to read and drive at the same time?
Secondly, BtoB online reports (from a new study) that spending on blogs, podcasts and RSS feeds will close in on the $50 Million mark in '06. We suspect that blogs will make up the lion's share of that for this year, but expect RSS advertising to gain popularlity quickly.
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