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Google's launched video ads!
Google will begin selling video advertising this week, as the largest player in Internet advertising continues to expand beyond the simple text-based ads that form the heart of the company's explosive success.
The new video ads will appear on Web sites that have agreed to display Google's advertising, but not on Google's own sites.
Typically, an advertiser pays Google each time a person clicks on an ad. Google, in turn, pays third-party Web sites for hosting ads that attract clicks.
Since early spring, Google has been testing the new service at Web sites like www.thesuper ficial.com, www.fanfiction.net and http://www.aintitcool.com. On Monday, a video for Max Factor makeup was placed alongside a story about a fight between designer Tommy Hilfiger and singer Axl Rose on a celebrity news Web site.
Gokul Rajaram, a manager with Google's AdSense Network, said advertisers can choose the Web sites on which they want their advertising to appear. The placement of the ad will depend on its popularity and the amount an advertiser has bid in an auction.
The video ads, which appear as static images that are activated by clicks from Web surfers, will not be cluttering Google's search results -- which will remain accompanied by an unobtrusive list of ads composed of a few words of text.
During the first quarter of this year, 58 percent of Google's revenue came from its own sites and 41 percent came from its network of third-party Web sites. Google's advertising sales for the quarter totaled $2.3 billion....
This is a neat new tactic for the ever-innovative Google. The ads look like regular ads with a "play" button. The one on Ain't It Cool News (see the screenshot above) is for TLC, and it plays their current "Life Lessons" ad if you click on it. Very cool.
Google's launched video ads!
Google will begin selling video advertising this week, as the largest player in Internet advertising continues to expand beyond the simple text-based ads that form the heart of the company's explosive success.
The new video ads will appear on Web sites that have agreed to display Google's advertising, but not on Google's own sites.
Typically, an advertiser pays Google each time a person clicks on an ad. Google, in turn, pays third-party Web sites for hosting ads that attract clicks.
Since early spring, Google has been testing the new service at Web sites like www.thesuper ficial.com, www.fanfiction.net and http://www.aintitcool.com. On Monday, a video for Max Factor makeup was placed alongside a story about a fight between designer Tommy Hilfiger and singer Axl Rose on a celebrity news Web site.
Gokul Rajaram, a manager with Google's AdSense Network, said advertisers can choose the Web sites on which they want their advertising to appear. The placement of the ad will depend on its popularity and the amount an advertiser has bid in an auction.
The video ads, which appear as static images that are activated by clicks from Web surfers, will not be cluttering Google's search results -- which will remain accompanied by an unobtrusive list of ads composed of a few words of text.
During the first quarter of this year, 58 percent of Google's revenue came from its own sites and 41 percent came from its network of third-party Web sites. Google's advertising sales for the quarter totaled $2.3 billion....
This is a neat new tactic for the ever-innovative Google. The ads look like regular ads with a "play" button. The one on Ain't It Cool News (see the screenshot above) is for TLC, and it plays their current "Life Lessons" ad if you click on it. Very cool.
Dave Berlind at ZDnet Blogs got this funny error message while trying to access Technorati:
If you zoom in, you'll see a Yahoo! 404 message. Berlind admits, it could be a browser bug...or the cat's gotten out of the bag a little early!
It would be a smart move on Yahoo!'s part. By integrating both del.icio.us and Technorati in their "My Web" Web 2.0 offering, they'd be getting the heart and soul of the social web under one roof, so to speak. Both sites are considered best-of-breed and both have ridiculously loyal followings. By acquiring these established sites, rather than reinventing the wheel, Yahoo! would be building a strong following for My Web.
But let's not get ahead of ourselves. Berlind was not able to repeat the above error, and fully admits that it may be a bizarre browser error. But what if it's not?
[Cheers to Ben Barren and The Blog Herald for the tip.)
Dave Berlind at ZDnet Blogs got this funny error message while trying to access Technorati:
If you zoom in, you'll see a Yahoo! 404 message. Berlind admits, it could be a browser bug...or the cat's gotten out of the bag a little early!
It would be a smart move on Yahoo!'s part. By integrating both del.icio.us and Technorati in their "My Web" Web 2.0 offering, they'd be getting the heart and soul of the social web under one roof, so to speak. Both sites are considered best-of-breed and both have ridiculously loyal followings. By acquiring these established sites, rather than reinventing the wheel, Yahoo! would be building a strong following for My Web.
But let's not get ahead of ourselves. Berlind was not able to repeat the above error, and fully admits that it may be a bizarre browser error. But what if it's not?
[Cheers to Ben Barren and The Blog Herald for the tip.)
The reporters who cover tech news this must be exhausted this season. Every five minutes there's another headline about Yahoo, Google or Microsoft!
This *minute* it's about Yahoo. After two years, they've redesigned their homepage. It's slightly cleaner, slightly more modern. It's not as sleek as, say, MSN, but not gritty nuts-and-bolts like Google, either. It's also not a HUGE difference. See for yourself:
Yahoo sees the change as huge, however, and the page will not be the default Yahoo home page right away. According to Yahoo! COO Dan Rosenzweig: "Any time you touch the most visited page on the Internet, it's going to feel like a big change, and we think this is a really big change.''
Jupiter Analyst David Card disagrees. According to the AP:
... Card believes Yahoo's upgrades won't impress younger, cutting-edge Web surfers who are spending an increasing amount of time hanging out at MySpace.com. "They didn't really push the envelope very hard.''
To be fair, it is a big change for Yahoo. Apart from the sleeker look, the new design allows users "pull down interactive menus giving them snapshots of weather, traffic and movie information as well as providing instant access to the site's popular e-mail, instant messaging and music services."
The reporters who cover tech news this must be exhausted this season. Every five minutes there's another headline about Yahoo, Google or Microsoft!
This *minute* it's about Yahoo. After two years, they've redesigned their homepage. It's slightly cleaner, slightly more modern. It's not as sleek as, say, MSN, but not gritty nuts-and-bolts like Google, either. It's also not a HUGE difference. See for yourself:
Yahoo sees the change as huge, however, and the page will not be the default Yahoo home page right away. According to Yahoo! COO Dan Rosenzweig: "Any time you touch the most visited page on the Internet, it's going to feel like a big change, and we think this is a really big change.''
Jupiter Analyst David Card disagrees. According to the AP:
... Card believes Yahoo's upgrades won't impress younger, cutting-edge Web surfers who are spending an increasing amount of time hanging out at MySpace.com. "They didn't really push the envelope very hard.''
To be fair, it is a big change for Yahoo. Apart from the sleeker look, the new design allows users "pull down interactive menus giving them snapshots of weather, traffic and movie information as well as providing instant access to the site's popular e-mail, instant messaging and music services."
