MediaPost reports that Microsoft is launching an analytics site for marketers today. The site, adCenter Labs, features a host of tools from Keyword Detection (like Wordtracker) to Behavior Targeting.
They're pretty serious about competing!
As they state on the site, "our goal is to deliver smarter, more relevant advertising to the right people at the right time. Our continual commitment will be to the success of our advertisers and their customers. "
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