From ClickZ: Yahoo is reorganizing into three major groups -- an audience-facing group, one for advertisers and publishers (led by now-former CFO Susan Decker) and a technology group to be helmed by CTO Farzad Nazem. Yahoo is searching (ha-ha) for an Exec to lead the audience-facing group. All groups report to CEO Terry Semel.
COO Dan Rosensweig and Media Group Head Lloyd Braun (didn't he date Elaine?) will be leaving the company. (And rumors abound that Decker will be the next CEO.)
The hope is that the changes will make Yahoo a better-oiled machine:
The reorganization is intended to make Yahoo a nimbler media company, according to Semel. He said the new structure would increase accountability, reduce bottlenecks and speed decision-making. "We believe having a more customer-focused organization, supported by robust technology, will speed the development of leading-edge experiences for our most valuable audience segments," Semel said.
AdWeek suggests that the move will position Yahoo to surpass Google, not in search, but in display advertising:
While badly trailing Google in search, Yahoo has a leading position in the display category. This week it released research, compiled with ComScore Media Metrix, showing that search ads are more effective when paired with display placements.
Yahoo has sought to turn its wider reach in display ads into a competitive advantage against Google and other rivals. To do so, the company has pushed for better integration between its search and display advertising sales teams.
Get the full 411 from TS himself on Yahoo's Corporate Blog, Yodel Anecdotal.
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