From the official site:
AL GORE, KEVIN WALL, PHARRELL, CAMERON DIAZ LAUNCH UNPRECEDENTED CAMPAIGN, CONCERT TO COMBAT CLIMATE CRISIS "Live Earth" Concerts in All 7 Continents to Reach Global Audience of Over 2 Billion
Los Angeles, CA - Detailing a historic effort to engage billions of people across the globe, Kevin Wall, Al Gore, Pharrell Williams, Cameron Diaz, and the MSN Network today launched Save Our Selves (SOS) - The Campaign for a Climate in Crisis. The announcement was made at the California Science Center.
SOS is designed to trigger a global movement to combat our climate crisis. It will reach people in every corner of the planet through television, film, radio, the Internet and Live Earth, a 24-hour concert on 7/7/07 across all 7 continents that will bring together more than 100 of the world's top musical acts. Live Earth alone will engage an audience of more than 2 billion people through concert attendance and broadcasts. MSN has partnered with SOS to use its reach to make the Live Earth concerts available across the globe. The Live Earth audience, and the proceeds from the concerts, will create the foundation for a new, multi-year global effort to combat the climate crisis led by The Alliance for Climate Protection and its Chair, Vice President Al Gore. SOS was founded by Kevin Wall, who won an Emmy as Worldwide Executive Producer of Live 8.
...and suddenly, MSN is a little cooler than Google or Yahoo. (One uncool, annoying thing: You need a Passport to sign up for email alerts. Shouldn't an email address be enough? Sheesh!)
Anyone know how I can score a ticket?
To be honest, that's lovely and all, but MSN needs to work on their ad business before getting all fancy-schmancy. And I vote down with Microsoft Passport permanently--they're not a foreign country (or ARE they)?
Posted by: Cate Dunn | February 23, 2007 at 12:11 PM
I'll be more impressed if the concerts are using alternative/renewable energy as their source, BUT this is progress
Posted by: LiveE | March 15, 2007 at 05:19 PM
I agree, they should charge tickets for the concerts and use them to invest in electric cars.
Posted by: londonman | March 27, 2007 at 12:01 PM