IAB Introduces Lead Gen Transfer Best Practices

The IAB has established standard for safely transferring leads generated by online marketing efforts. According to their press release, there are two important issues covered by the best practices document:

1. Security – All lead generation data should be transferred and received in an encrypted format
2. Common Format and Setup – All lead generation data should be transferred in a common format via common, secure internet technologies.

The document was developed to educate advertisers who purchase lead generation services as well as companies providing these services...According to the IAB/PwC 2006 Full Year Internet Advertising Revenue Report, lead generation revenue accounted for $1.3 billion of the 2006 total advertising revenues of $16.9 billion, up from $753 million for 2005.

The full document can be downloaded here.

MediaPost article on the IAB's effort here.

Comments

[Rachel Crutchley]

HI

I am trying to establish the effect of blogging on company's communications with their customers/stakeholders.
I.e. does the fact that it facilitates two-way communication
fundamentally alter the dialogue process?
I am doing the research as part of my dissertation for my course MA

Communications Management. It would help me greatly if you were to answer the short questionnaire below and send it to
[email protected]

Let me know if you require any additional information.

Kind regards, Rachel

Rachel Crutchley
Student ID 9901912

Questionnaire on corporate blogging – please return to [email protected] Many thanks

Corporate blogging is a relatively new addition to the communications mix. In what ways do you think its evolution has affected corporations relationship with their customers/stakeholders?

In your view what role does corporate blogging play in the communications mix of organisations?

In your view what is the appropriate level of blogging in a company e.g. who (what level) should blog? How frequently?

What arrangements/safeguards (if any) are in place to manage your corporate blog? E.g. are comments censored before they are made live on the site?

Do you have, or have to adhere to any kind of corporate code when blogging?

Could you briefly outline how you feel blogs add or should add to the functionality of a company's communication with its customers/stakeholders?

In your view as blogging becomes more widespread how can we ensure corporate blogs are effective and useful?

Please comment on the future of blogging and communications and anything else you feel relevant?

Please pass this questionnaire on to anyone else in your company that also blogs on the company blog.

Many thanks