Getting Granular: The DigitalGrit Blog

DigitalGrit is now Zeta Interactive

Not long ago, DigitalGrit became part of Adverb Media. Joining with sister companies Temel and RelevantNoise as Adverb gave us a broader capabilities set so we could offer our clients a true full-service experience.

Today, we move to the next chapter. Zeta Interactive - what's next in digital marketng.

The press release below tells the story...

Zustek Corporation Acquires Adverb Media; Launches Full-Service Digital Marketing Agency - Zeta Interactive

New company combines talents and technologies of five digital marketing leaders to provide customers with complete marketing solutions

NEW YORK, Nov. 15 /PRNewswire/ -- Zustek Corporation, a leading provider of email marketing communications solutions, today announced it has acquired Adverb Media, an award-winning interactive marketing, technology and services agency. Adverb Media is comprised of DigitalGrit, a direct response and search marketing firm, Temel, a brand strategy and creative agency, and RelevantNoise(TM), a technology firm dedicated to mining the social Internet for business intelligence. With this announcement comes the formation of Zeta Interactive, a company that combines the talents and proprietary technologies of all five firms, offering complete, cross-media, multi-channel marketing solutions to its customers worldwide. Al DiGuido, a digital-marketing veteran and CEO of Zustek will continue as CEO of Zeta Interactive.   

SEO Recruiting Open House - Thursday, Nov. 15

SEO Experts: Are you searching for a great job?

Are you looking for a great culture and the opportunity to work for an innovative, growing, top interactive agency? We are hiring for several interactive marketing positions, but we’re really focused on finding search talent – SEO specialists.

Why DigitalGrit? Because we promote entrepreneurialism. We want great people. Fun people. Smart people. Happy people. People who are willing to learn…and to pass that knowledge on to others.

Does Search Engine Optimization intrigue you? If it does, we want to meet you. We have offices in NJ and NYC and are hiring for all level SEO positions.

Come to our Open House on 11/15 from 4:00-7:00 at the Hudson Hotel in NY (356 W 58th St) and let us learn about you and the career you’re searching for.

Walk in or schedule an appointment by emailing us at [email protected].

Can't make the open house...Call us for an individual appointment.

Feel free to pass this along to industry peers.

Facebook Group for our ad:tech Panel - Thriving in the New Digital Marketing Ecosystem

ad:tech is next week, and we're hosting a panel called Thriving in the New Digital Marketing Ecosystem.

We've got our own brilliant Scott Delea moderating, and an amazing panel including:

Gordon Henry, CMO at Yellow Book USA

Jodi Kahn, President, RDA Interactive - Reader’s Digest Association

Safa Rashtchy, Former Managing Director of Internet Media and Marketing at Piper Jaffray & Co.

James Zito, Corporate Director of eCommerce at Morgans Hotel Group

...and what will these brilliant folks be talking about?

In the Web 2.0 world, innovative channels and emerging technologies are impacting marketers every day. Our panelists will discuss:

• How are leading companies engaging customers with Web 2.0?
• How are savvy marketers monitoring – and learning from – blogs and social media?
• Which companies and technologies do businesses need to know about to find success in this new, fast-growing space?

There are only a few days left until the live panel, and we'd love to get your input in advance. What do you want us to discuss? Please join the Facebook group or comment below to contribute your ideas!

(And while you're at ad:tech, please visit us at booth 417!)

Adverb Media Becomes One of the Largest Independent Digital Agencies [Press Release]

New Entity Combines Three Leading Internet Companies, DigitalGrit, Temel, and RelevantNoise, to Offer Full Suite of Online Marketing Services and Technology

LAS VEGAS, NV (no, we haven't moved! We're just at Shop.org) --(MARKET WIRE)--Sep 19, 2007 -- Three leading interactive companies have combined to form Adverb Media Inc., one of the largest independent providers of digital marketing services in the U.S. The new privately held company provides a comprehensive set of integrated digital marketing services including search engine marketing and optimization, online advertising, Web site design and development, online relationship management programs, and blog and social media monitoring technology, all designed to increase awareness, acquisition, and customer retention.

Get the rest of the big news here....

The 30,000 Foot View - DigitalGrit's Email Newsletter

We've gone old school on you. Check out the current edition of our email newsletter.

Lots going on at DigitalGrit

A month behind in blog posts? That's not like us, now, is it?

Here are a few links to show you what we've been up to:

• The 30,000 Foot View
• Adverb Media

Stay tuned...!

Meanwhile, I'm going to re-post some oldies-but-goodies to get you through the holiday.

Two Weeks til SES New York!

Our favorite home town show, SES, returns -- and in warmer weather this time!

If you're going to Search Engine Strategies New York, look for DigitalGrit at booth 1416. We're on the main floor this year (whoohoo!), and we'll be the extremely attractive people standing at the stunningly gorgeous orange booth.

You can't miss us.

We won a Forbes Award!

Every Monday needs a little good news, right?

DigitalGrit has won a Forbes Enterprise Award. How cool are we?

That's DigitalGrit SVP Scott Delea and co-founder Dan Lynn with our spiffy new award, which is, evidently, the heaviest we've won to date. Sweeeet.

UPDATE - note the new, not-taken-with-a-cellphone picture. Scott's tie doesn't look quite so irridescent now.

Quick DG News

Just a few quick updates --

You may have missed our Co-Founder, Dan Lynn, on News12's "It's Your Money" this weekend, but we'll have the segment up on the blog soon. Stay tuned - as soon as we get the DVD, I'll post it.

A quick thanks to everyone who stopped by to say hi at OMMA last week. We had a good time at the show and enjoyed seeing all of you at the party last Monday. (Thanks for the mention, David!)

I'm putting next year's event calendar together now, so I'll let you know where we're planning to be next year. (We're attending MarketingSherpa's West Coast B2B Demand Generation Summit, and that's the last event for '06.)

Later -

All about OMMA

I'm packing up and heading out to the OMMA East show for Monday and Tuesday. Come see us at booth 200!

I'll try to live-blog from the exhibit floor (and I'll have my camera phone charged) but you never know how well those show-floor wireless connections will work.

See you there -- email or post a comment if you're planning to come!