Online Media Planner/Buyer
DigitalGrit, a leading full-service interactive marketing company serving Fortune 500
clients and BEST company to work for (voted by NJ Biz in 2005), is looking for highly
motivated and experienced Online Media Planner/Buyer.
Responsibilities include:
* Assisting the Media Director in the development of campaign strategy.
* Executing on all aspects of an online advertising program including:
-Research and analysis of audience targets and site usage patterns
- Identifying unique and compelling placement opportunities
-Evaluating placement opportunities and defining a media plan
-Negotiating media buys in a variety of forms (CPM, CPA, CPC, etc.)
-Quality assurance testing and trafficking of defined placements
-Monitoring and optimizing campaigns to maximize return of media budgets
-Creation of reports and graphs in Excel and PowerPoint
-Maintaining relationships with a wide variety of online publishers
-Monitoring trends in the online advertising industry
Qualifications required:
Qualified candidates should have a minimum of 2 years experience (preferably at an
agency) in most of the following:
* Online media buying experience including understanding of CPC, CPA, CPM agreements
* Strong mathematical and negotiation skills
* Familiarity with ad serving software (DART, Atlas, ZEDO, etc.)
* Familiarity with leading industry research tools (@Plan, AdRelevance, etc.)
* Knowledge of the online publishing landscape, including major networks and content categories
* Well versed in Microsoft Excel, Project, and PowerPoint
* The ideal candidate should also have the following characteristics:
-Excellent project management skills
-Creativity and a desire to develop new and unique solutions for different programs.
-Comfort with working independently in a location remote from management supervision
-Must be able to understand the "big picture," but be willing to execute on the day-to-day details
-Executive level communication skills
-Detail-oriented
-A hard worker willing to do "whatever it takes" to exceed our client's expectations
-Bachelor's degree required
In this role, the Online Media Planner/Buyer will be working in one of the fastest growing areas of our business. You will support account teams in the management and presentation of results to clients, assist the Media Director in the development of campaign strategy, and enhance our overall product offering.
DigitalGrit provides a work environment that fosters and rewards innovation, creativity, and leadership. If you are looking or an opportunity to become a major player within a great company, then consider applying to DigitalGrit. We are accepting candidates from both the NJ and NY area (must have a car and be willing to work out of N. NJ office).
Tremendous career growth opportunities, a competitive salary, Fortune 500-level benefits package (including retirement savings accounts, dental and full medical coverage) await the right candidate. Send your resume to [email protected].
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